Research library

Evidence for the decision room.

Frameworks for US mid-market teams comparing the operating, financial, and human consequences of software choices.

Growth systems

SaaS Marketing Strategy: From ICP to a Fit-for-Purpose Stack

Connect ideal customer profile, positioning, buying motion, channel choices, and go-to-market requirements to a defensible SaaS marketing stack.

Decision metrics

SaaS Metrics Architecture for Buying Committees

Build a governed metrics architecture that connects operational systems, finance definitions, and software investment decisions.

Revenue systems

SaaS Sales: Models, Roles, and the Revenue Cycle Explained

Understand SaaS sales models, buyer and seller roles, and the revenue cycle so a mid-market buying committee is able to align the motion before selecting sales software.

Growth systems

SaaS Marketing: Build a System Buyers Can Trust

A cross-functional guide to SaaS marketing channels, lifecycle design, operating controls, costs, and measurement for mid-market teams.